Email marketing is the act of sending a commercial message, typically to a group of people, using email. To put it simply Email marketing is is about sending email to a potential or current customer.
Despite the increasing growth of mobile messenger apps, Email has remained the leading online communication channel. E-mail access is one of the most popular mobile internet activities worldwide. For most Digital Marketers, Email marketing still is a very important tool to generate new business and retain existing customers.
S.E.O. stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Almost everyone on the internet uses Google, Bing and other search engines to search for anything they are looking for. This includes searching for information about products, businesses, and services.
Every company with an offline presence can easily tap in to potential customers and grow their business by using Local SEO (Search Engine Optimization) strategies. Local S.E.O. is becoming one of the essential components to every business and brand that wants long-term success across search engines.
In this article we’ll explain what Local SEO is and why using local search strategies can help increase your sales.
Ever wondered which companies perform better? Companies with a 5 day working week or a 6 day working week.
There is an interesting story for by a former entrepreneur on working days in a week and productivity of a company. You'll know the answer when you finish reading his post.
Malcolm S. Forbes has famously said that “Victory is sweetest when you’ve known defeat.” If you are reading this, I am certain that you’ve encountered defeat at least once in your life and still have a burning desire to succeed in your life.
In order to realize our true potential sometimes it is important to do a few important things repeatedly. But, to be closer to the person we truly want to become, it is also important to not give up on few important things. In this post I'll discuss 7 such things.
J.K. Rowling was clinically depressed before she wrote the Harry Potter series.
In her Harvard commencement speech, she said, “An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless. The fears that my parents had had for me, and that I had had for myself, had both come to pass, and by every usual standard, I was the biggest failure I knew.”
In this posts, I’ve compiled excerpts from J K Rowling’s Harvard commencement speech where she describes how to deal with failure and the benefits of failure.
Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed.
Every day Pinterest search drives millions of visits to other sites through referral traffic. Pinterest has more than 150 million registered users, out of which more than 110 millions are active users. Females are the dominant group on Pinterest with around 71% female users and 29% male users. And average numbers of minutes users spend on Pinterest per month is around 98 Minutes.
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his years as an advertising executive and copywriter, David Ogilvy (often called the father of advertising) created some of the world’s most successful and iconic marketing campaigns.
His lessons on advertising from the pre-internet era are still quite relevant and important in a world dominated by the internet. I’ve compiled a list of 11 such lessons that are important for every Digital Marketer today. Sticking to these 11 pearls of wisdom by David Ogilvy can give you phenomenal success in the world of digital advertising.
Here’s what David Ogilvy has to say:
The battle between Facebook and Snapchat is well known. Facebook is trying to do it's level best to kill Snapchat. Last year, Instagram (owned by Facebook) copied the stories feature of Snapchat. It was quite clear that the stories format was originally conceived by Snapchat, later copied by Instagram (admitted by the Instagram CEO). The copy was so blatant that Instagram did not even change the name.
This April, Snapchat ripped off Instagram in return. You'll love how Snapchat killed Instagram with this April Fools prank.