BookMyShow came up with a video promoting bookings of the controversial movie Padmaavat. The video has been loved by fans and subtly makes fun of the change in name of the movie from "Padmaavati" to "Padmaavat".
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. Good content isn’t about good storytelling. It’s about telling a true story well. The best ads create the best content, which is why we remember them. The best marketing doesn’t feel like marketing.
We've compiled a list of 7 ads that brands have used to not just promote themselves but also inspire the consumers. Nike rules among the brands that have created great advertising.
Tell us the ad that you like in the comments section and stand a chance to win a surprise gift :-)
Facebook's chief executive Mark Zuckerberg has recently announced a series of changes to the social media site that will impact user's News Feeds. He said in a post that, "One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness. But recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other."
Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers.
Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.
In this post we have compiled our list of top advertisements that inspired us.
A journey of 1000 miles begins with a single step. 2017 saw a lot new beginnings for us. Our Digital Marketing Certification Course batch expanded to over 7 countries. In India we made our largest batch covering 20 states and saw more students affordably learn Digital Marketing. We were also recognized and awarded by the Global Youth Marketing Forum.
The Indian restaurant search and discovery service Zomato recently has created a social media storm with its out of home (OOH) campaign. Their campaign done by Akshar Pathak managed to grab a lot of eye balls and drew mixed reactions from people. Their outdoor campaign included Bollywood puns and witty pop culture references. Social media users took to Twitter to share the ads they spotted in their city. One particular ad hoarding which said 'MC.BC.' offended a certain people as it referred to a commonly used abusive Hindi language word. They expressed their discomfort with the ads, labelling them as 'sexist' and 'offensive'. Zomato's team quickly responded by not just informing people that it would take it down but it did so in a very light and humorous way.
Influencer Marketing is becoming extremely important for brands in this Digital Age to form deeper connections with their consumers. Given the rapid shift in the Digital Marketing landscape and rise of ad blockers we explore important trends for 2018 that will define influencer marketing in 2018. We connected with Praanesh Co-founder of Tera-reach and Qoruz, a leading influencer marketing platform to share his thoughts on the influencer marketing landscape, key influencer marketing trends for 2018 and its implications for brands and marketers.
Facebook is India’s leading social networking platforms and a part of everyday life for a lot of people. In 2020, the number of Facebook users in India is expected to reach 262 million, up from 217 million as of November 2017. As of 2017, over 65% of people in India on Facebook are connected to a small business.
Ernest Hemingway has quite rightly said that There is no friend as loyal as a book. Books help us open our imagination and open opportunities that we may not have once dreamt of.
One of the richest persons on this planet Bill Gates reads about 50 books a year, which breaks down to about one a week. He told Quartz in an interview about the four things he does to get the most out of his reading. We’ve broken down some of things Bill Gates does to read the book.
Video is proving to be a very effective medium for marketeers given most of the online content consumption is in the form of video. As a Digital Marketing professional, it is important to stay updated with latest trends.
We've compiled a few important stats around video that will help you a good insight around online videos and prepare you for Digital Marketing in 2018.