Email marketing is the act of sending a commercial message, typically to a group of people, using email. To put it simply Email marketing is is about sending email to a potential or current customer.
Despite the increasing growth of mobile messenger apps, Email has remained the leading online communication channel. E-mail access is one of the most popular mobile internet activities worldwide. For most Digital Marketers, Email marketing still is a very important tool to generate new business and retain existing customers.
In 2017, the state of Email marketing is no different. In many studies it has been found that Email marketing still is one of the best performing channels for Digital Marketeers. Email’s Return on Investment (ROI) has been rising from 66% in 2008 to 73% today.
We’ve compiled a list of 11 important stats that every digital marketer needs to know about Email Marketing.