Building your personal brand on Social Media is important. As a consultant, a professional, or a business owner you can benefit a lot by building your personal brand on social media. As a working professional, it can help you network with the right set of people and can help you get great jobs. As a consultant it can help you get more clients.
Sharing online allows you to craft an online persona that reflects your values and skills. Even if you only use social media occasionally, the content you create, share or react to helps you build your own brand on social media. Celebrities pay a lot of money to companies to maintain and build their brand on social media. These include all the top listed actors, sports stars, CEOs, and professionals in many companies. You can learn the art of social media and simply build your brand yourself. Building your personal brand on social media takes some work, but it could land you your next job opportunity or help you to foster valuable connections.
1. Update All Your Social Media Accounts (Especially LinkedIn)
Decide which social media account(s) you are going to focus on, and delete any old accounts that you are no longer using. Makes sure that you have an account on LinkedIn. It will go a long way in helping you build a strong professional network.
For the networks you will be using, make sure all of your information is complete and accurate. This will help you to build traffic to the networks you want to showcase your work. It can also remove any potential “questionable” content from years past that doesn’t have a positive effect on your professional image.
2. Be Interesting: Write, Video, Photograph, Share, Give
There is something interesting and unique in most of us. You need to let everyone know that. You maybe shy at a social gathering or a party but being shy on social media is not going to help you build your personal brand. Document your experiences whether be it through photos, videos or even text. Take that day out to share about the interesting experiences you've had, or your thoughts. Make sure to not disclose too many personal details.
3, Be Consistent
Be regular in sharing your thoughts, and your experiences. Being consistent is very important in building dialogue and a connect with your audiences. This is true with brands and with people.
4. Identify your area of expertise
Everyone's an expert at something - whether it’s content marketing or having a good knowledge of your favorite game, or TV show. There is something unique about your that your friends know you for. Bring that out on social media. Building your personal brand on social media is as good as increasing your friendship. The more unique and engaging content you create on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field.
5. Be regular
In the early days of social media, the more you posted, the more engagement you would get. Today, over-posting leads to fatigue and people can block you on social media. You should to keep the lines of communication open with your audience, but you also don’t want to overshare!
The ideal posting frequency is around 3-4 times per week for individuals. If you miss out on sharing your experiences, tell your fans, and followers on social media as to why you were unable to share.
6. Talk about your achievements
Creating engaging content means taking a fresh approach to the types of updates you share with your network. Don’t be afraid to occasionally talk about your own achievements. Social media is about individuals first! Sharing your achievements is not a bad thing. It'll help you build authority. Be careful to not overshare.
7. Keep it Positive!
One of the reasons people tune out of news is that it gets very negative. Think of your social media interactions and content creation as part of a resume of your work and a reflection of your attitude and personality. Avoid inflammatory religious or racial comments, and be careful when making political commentary that may be considered offensive.
Being positive rubs off on you. It'll help you being perceived in the eyes of others as a positive person.
8. Join groups, interact.
Facebook and LinkedIn have thousands of groups focused on industries or topics. Find groups that are linked to your specific area of expertise, then you’ll be able to share your insights and build authority around your personal brand. Industry groups tend to be crowded. Make sure to be regular and active in these groups . While interacting with others in these groups , be courteous, and be positive even if you don't agree with their opinions.
9. Start a blog
Having your own blog goes a long way in building your personal brand. Keep writing your thoughts, opinions and keep documenting everything on the blog. You can share your blog posts with your friends on Facebook, LinkedIn, Twitter. You can also add your blog link on your Instagram bio. You don't have to spend money, or go through any hassle while creating a blog. Try using Wordpress.com. WordPress.com, is a free, hosted version of WordPress that enables you build a simple blog or website in just a couple of minutes. During the signup process, you’ll choose a name for your site, which will then automatically include “.wordpress.com” at the end of your site’s web address. You can also purchase an upgrade which will enable you to use your own domain name, without this xxx.wordpress.com portion.
10. Study Influencers
Connecting with and collaborating with influential people is a great way to get your personal brand known. It's like networking with popular people. You may have to spend time developing relationships with influencers before they’ll see you as an expert.
LinkedIn is a great place to find and engage with other experts in your industry. Once you’ve found the top influencers in your area, analyze their networks, posting habits and content to determine what you could be doing better. Notice how their followers respond to what they post, and learn best practices from their personal branding strategies and execution.
11. Be Yourself. Let your personality shine
It's important to be authentic. One of the biggest blockers in getting engagement on your content is the lack of authenticity. Show who you are, showcase your values. Be the real "you". Don't try to imitate popular people. There is only one unique personal called "You" on this planet. Showcase your talent and shine on social media.
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