Digital Marketing comprises of multiple topics. These range from advertising on Facebook, to email marketing, affiliate marketing, search engine optimization, search engine advertising, social CRM and many more.
A lot of times people are confused about where to start and what to master. If you are a beginner in Digital Marketing, multiple streams of marketing on the internet can easily confuse you. The stream is so vast that it can confuse anyone.
To make it easier, we have compiled 3 Super Easy Ways To Learn Digital Marketing (3rd is our favorite)
1. Define the landscape
It's true that there are many fields in Digital Marketing. But that is true for most major streams. You can either get overwhelmed by it or you can structure it and easily overcome the challenge.
To get started you need to understand the broad scope of Digital Marketing. It comprises of the following 7 broad subjects
Once you know the scope, you can easily go in a structured manner and complete it.
2. Choose your interest
Does social media marketing interest you more than Email marketing? Or do you see more value in your job by learning content marketing?
These are questions you need to answer to identify your area of expertise.
Identify the broad area you want to develop your expertise withing Digital Marketing from the 8 broad categories mentioned above. It will be difficult for you to build your expertise in all 7 subjects right from the beginning. Choose an area that interests you to ensure that you have a smooth start.
Let's say, if you are fascinated by content marketing, try beginning your study by understanding content marketing. Remember for a subject as vast as Digital Marketing, you cannot be a master of all. It is however important to know each of the broad categories to have a better context.
3. Take Up A Course
For beginners, it is advisable to take up a Digital Marketing Course. We provide a 6 month online certification course, which has been tailored for beginners in Digital Marketing. It has all the essentials to get started . It will help you understand the terminology, key metrics that will easily help you catch-up with latest developments. Case studies and analysis in the course will also help you learn quickly.
Grow your career. Earn 40% more than your peers! Take up the Digital Marketing Certification Course and accelerate your career.