Digital Marketing is a very vast domain. Within Digital Marketing, having a good grasp of certain subjects can increase your overall demand. Skills in these subjects will make you an in-demand Digital marketing professional. You will also tend to get higher salaries, and will have a chance of having a great impact on any business.
5. Search Engine Optimization
Most of the online traffic on websites still comes through online search engines (particularly Google). Having a good understanding of how Google work and understanding Search Engine Optimization can help you get practically free huge traffic on any website.
Mastering online search is as much an art as a science. Mastering it takes time and lot of trial and error. If over time you get a good grasp of optimizing websites for search engines, you will be an in-demand Digital Marketer.
4. Social Media Advertising
Understanding how to run ads on social media especially on platforms like Facebook, and Instagram can give you a good command on generating traffic and increasing revenues for any business practically overnight. There are over 2 Billion people on Facebook. Almost every person that is of relevance to any business is active on either Facebook, Instagram, LinkedIn, Twitter or YouTube.
Mastering social media advertising , and in particular understanding how to get low-cost high-quality traffic from social networking sites like Facebook can be a very powerful skill that can be used by any small or large business.
3, Email Marketing
The power of Email marketing is often under-estimated these days. Email has been a very powerful tool in reaching out to customers at a large scale. A large part of Email marketing has to do with your command over analytics and a good understanding of human behavior.
Social is great for brand awareness but your most loyal and committed prospects, customers and advocates will want to keep in close touch via email. Many top performing marketing campaigns and sales results happen from your email list.
2, Influencer Marketing
Marketers receive an average of $6.85 in earned media value for every $1 spent on influencer marketing. Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than those acquired through other means. People are increasingly tuning out of ads on the internet. They are also actively using ad blockers to block unnecessary pop-up ads. In the present content, marketing through influential people on social media helps cut through the clutter.
In the 2000s, social marketing was the hot trend, then came content marketing and today, it is influencer marketing. Influencer marketing is further aided by the fact the online consumers are preferably keeping a distance from most forms of ads. As such, influencer marketing is the perfect way of marketing your service without making them feel offended. So much so that most online consumers gladly participate and become a part of influencer marketing campaigns.
1. Content Marketing
Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. 45% of marketers say blogging is their #1 most important content strategy. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads for B2B marketers.
Content marketing is enabling marketers more effectively reach out to their consumers by creating meaning content.
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