Digital Marketing is one of the hottest jobs right now. Almost every business is now on the look-out for Digital Marketing executives who can strengthen their team. In India alone, going by recent estimates there are over 2 Lac+ jobs in Digital Marketing. Digital Marketing executives also end up getting paid 30% - 40% higher than other professionals at a similar level in an organization.
There is a very high demand for skilled Digital Marketing professionals. However the number of good Digital Marketing executives are limited. It makes for a very good and lucrative career option. In case you are thinking about how to start your career in the Digital Marketing domain, here is a list of handy tips that can get you going.
1. Get a grip of Social Media
Get a good grip of social media platforms. It is not about finding the perfect pose or filter for your selfie.
You need to understand how brands interact with their fans on social media and how they use these channels to build relationships and awareness about them. Subscribe to some good blogs that analyze about social media campaigns of brands. It will give you a good insight about how most marketeers plan and implement social media campaigns.
2. Build your LinkedIn profile
Directly connect with experts and share your opinions on LinkedIn. Building your LinkedIn profile is not about finishing your profile information, but sharing your thoughts and opinions and contributing to discussions in professional communities. You can connect with and learn from experts, as well as stay up to date with the latest news. Having an updates profile would also help you with opportunities from potential employers.
3. Understand Analytics
The back-bone of Digital Marketing is data and analytics. Without a good understanding of data and analytics, you won't be able to go far in the Digital Marketing domain. If you are new to the world of data analytics, start by taking up a course in Digital Marketing. Data Analytics is a very vast and deep subject. You need to know some basic things, which are relevant for having a successful Digital Marketing Career. Our Award Winning Digital Marketing Foundation program has some important data analytics concepts that are linked with various aspects of Digital Marketing, which should give you a good working knowledge.
4. Internships and Live Projects
Experience matters in the world of Digital Marketing. It is a very dynamic domain with new trends and features coming up every 6 months. If you don't keep yourself updated and don't have a good hands-on experience, you will soon find your knowledge outdated and irrelevant. The best way to keep up with emerging trends and have a good working knowledge is to have a good hands-on experience. If you are new, you can start off working as an intern in a Digital Marketing or a Social Media marketing agency. You can also connect with folks in the Digital Marketing domain and ask for live projects. It will give you a good hands-on experience and give you the needed confidence required to excel in this domain.
5. Take up a course - Learn
Digital Marketing is a very vast domain and where to start can be quite confusing. It is best at times to take up a course and learn Digital Marketing in a structured way. This will ensure that your basics are clear. There are plenty of free and paid online programs available, which you can try.
We also offer a 6 month Digital Marketing Foundation program. It has been structured in a way that beginners who have little or no knowledge of Digital Marketing end up as experts in this domain.