Facebook is India’s leading social networking platforms and a part of everyday life for a lot of people. In 2020, the number of Facebook users in India is expected to reach 262 million, up from 217 million as of November 2017. As of 2017, over 65% of people in India on Facebook are connected to a small business.
About 4 million small businesses have their Pages on the social networking platform Facebook. This has increased since 2015 when only 2 million small businesses had pages on Facebook. 93% of Small and Medium Businesses in India have said digital and social media skills are important when making hiring decisions. 65 per cent of people on Facebook in India are connected to at least one SMB in India. 42 per cent of people on Facebook in India are connected to at least one SMB (small and medium business) in a foreign country. Nearly 81% of small and medium businesses on Facebook in India have been able to hire more employees due to growth in demand since joining Facebook to grow business. Facebook is enabling small businesses not just in India.
Facebook has over 1.2 billion people from around the world connected to a small business in another country. Over 250 million people across the world are connected to a business in India. More than 60 million businesses globally have a Facebook Page. Additionally, 39% of Facebook users like or follow a Facebook page to receive a special offer. Facebook, World Bank and OECD survey in 2016 revealed that 55% of businesses felt positive on their current outlook, compared to 73% who described their future outlook as positive. SMBs surveyed reported that they used online tools for showing products or services (84%), selling providing information, for example, opening hours, contact info, etc (83%), advertising to potential customers (81%), communicate with customers or suppliers (78%) or manage internal business process (59%) The number of new women-owned SMB pages on Facebook in India has increased approximately six-fold between 2012 and 2015.
With a population of over 1.3 Billion, having 217 million people on a single platform like Facebook enables business of any scale to easily promote their products and services. Facebook with over a billion users globally has changed the way people go about promoting their business. With so many people with varied interests available on a single platform, there is something for everyone. All you need to do is identify your target audience and use the advertising platform of Facebook to reach out to these people. Facebook accounts for the majority of social networking site users in India as it is one of the most popular social networks in the country. The penetration rate of Facebook is expected to increase from 15% in 2016 to 23%.
As more people in India and around the world come online, businesses large and small have the opportunity to connect with new customers, many of whom may live in different geographic locations including different cities, regions or countries. Facebook ads reach the exact customers small businesses want to reach for less money and great returns. Other forms of advertising such as print media, Television, Radio or Outdoor can be expensive and hard to measure. As of June, 2017 there were 2 billion monthly active users on Facebook with over 1 billion daily active users. To put things in context, Youtube has 1.5 billion monthly active users, WeChat has 889 million monthly active users and Instagram has 700 million monthly active users. Globally, 79% of users are college graduates, 82% have taken some college and 77% finished high school or less In fact, 85% of Facebook’s daily active users come from outside the US and Canada. India, Brazil and Indonesia have the largest Facebook audiences after the US. Every 60 seconds on Facebook, there are 317,000 status updates, 400 new users, 147,000 photos uploaded & 54,000 shared links. To put things in context with other social networking sites, every 60 seconds there are: 448,000 Tweets, 66,000 Instagram posts and 29 million WhatsApp messages sent. Facebook’s Messenger App alone as of Dec, 2016 had 1.2 billion monthly active users.
The customers of most small and large businesses use Facebook. Most users use Facebook multiple times per day. Regardless of who your customers are, it is highly possible that they are using Facebook. And even daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily (and could be potentially very active). A major advantage of Facebook advertising is its ability to reach your exact audience. Facebook is one of the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them. Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience. Facebook advertising is real time and is fast. It drives immediate results. You start reaching out of thousands of potential customers in a today. If you are looking for a fast way to drive traffic and conversions, Facebook advertising is a very good solution. Facebook advertising can help in significantly building and increasing brand awareness. It is a great way to make people aware of what a business has to offer. The more familiar people are with a brand, the more likely they will purchase your products when it is time to make a decision. Facebook advertising is measurable. And, the numbers will speak for itself. A business owner or a brand manager can see how many impressions, clicks, and conversions are being received. In order to track order conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with. Globally One-third (32%) of Facebook users engage with brands regularly and 5 billion comments are left on Facebook pages monthly. 42% of customer service responses on Facebook happen during the first 60 minutes. If you can get Facebook advertising to work for your business, it will likely decrease your costs of acquiring customers and help you boost your business.
India has approximately 50 millions SMEs who employ close to 106 million i.e. 40% of India’s workforce. This is next only to the agricultural sector. Currently Indian SMEs contribute to 6.11% of the manufacturing GDP and 24.63% of Service sector GDP. India is all set to have a huge digital economy worth approximately $1 trillion (roughly Rs. 64.9 thousand crores) by 2022. Digital marketing is hottest skill in today’s business promotion. Many business owners are willing to build a digital marketing team for their services promotions. There are over 2 Lac jobs in India (as of 2017) in the Digital Marketing domain. Digital marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 20 lakh jobs by the year 2020. Hence the future of a career in this industry definitely looks promising. Be it big players or small start-ups, all companies are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs. But there is a huge digital skill gap. Developing your skills in this area will give you a unique competitive advantage. There will be no dearth of jobs for such in demand professionals. As per the basics of economics when the demand exceeds supply, the price increases. As the digital marketing skill set is not easily available in the market, people having experience in this field will definitely have an upper hand during salary negotiations. Companies are willing to pay a premium for experienced and certified professionals who know their job inside out. Rise in the pay package is fast and rapid in this industry. A fresh graduate can begin from 3-4 lakh per annum. One can move up the ladder quickly and earn around 7-10 lakhs with an experience of 5 years.
The Digital India Campaign started by PM Narendra Modi aims at encouraging each Indian to use digital platforms. India’s internet revolution is a perfect launch pad for businesses (online & traditional businesses). According to IMRB International study, Indian businesses currently spend 12 percent on digital marketing. In 2021, Indian internet traffic will be 291 times the entire Indian internet in 2005. India’s digital advertisement market is expected to grow at a compound annual growth rate of 33.5 per cent to cross the Rs 25,500 crore mark by 2020.
Low cost of mobile phones is making it easy for people to go online. In fact, India has one of the largest population of internet users. By 2020 there will be more than 500 million Internet users across the country. 3G penetration has revolutionized the market scenario and created ample business opportunities for companies to reach out to customers online. India has pipped the United States to become the world's second-largest smartphone market, after China, with over 40 million units shipped with 23% yearly growth in the third quarter of 2017. More than 70% of marketers believe that traditional marketing models will not be sufficient to grow their business. They are developing marketing strategies by considering the digital media users in mind. As of the year 2016, 35% of companies already have a digital marketing strategy in place. They believe that this move will help them increase their revenues by 30%.
There is a very high demand for skilled Digital Marketing professionals. However the number of good Digital Marketing executives are limited. It makes for a very good and lucrative career option. In case you are thinking about how to start your career in the Digital Marketing domain, here is a list of handy tips that can get you going.
While digital marketing looks promising, businesses can get overwhelmed with responsibilities like SEO, content ideation, social media strategy, email marketing, website design, and more. Digital Marketing is a very vast domain and where to start can be quite confusing. It is best at times to take up a course and learn Digital Marketing in a structured way. It is best to take up a course and learn Digital Marketing with you job or education. You don't need a degree to start a career in Digital Marketing. For beginners taking up a course can help in learning digital marketing in a structured way. It will be easier to quickly switch to a career in Digital Marketing.
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