Email marketing is one of the most powerful tools for any business. Despite the increasing usage of social media, Emails are still an extremely cost effective way to connect and communicate with your customers.
Yet, so many people get it wrong. One of the biggest challenges most people face is that their customers don’t open their emails.
Think of it this way - You are talking to one person and there are another gazillion others who are trying to talk in the same language with that same person. Chances are, you’ll be ignored. If you get ignored for too many times in a row, the relationship between you and your customer will be broken.
To solve your problem, I have compiled a list of time-tested powerful hacks that will make an Email marketing Ninja. These techniques are extremely simple to implement.
Before I give you that secret formula to be an Email marketing Ninja, let me tell you the 7 harsh truths about Email first.
Now I am about to tell you the secret to becoming an Email marketing Ninja. Remember the techniques are very simple. But if you don’t follow them properly, you won’t excel at Email marketing. To become an Email marketing Ninja, you’ll have to re-read this post and remind yourself about the harsh truths about Email and the secret recipe to success.
Practice is the mother of perfection. You’ll have to practice these things over and over again until you succeed.
1. 50/50 rule
Follow the 50/50 rule to writing your Email subject. Spend 50% of your time on writing the perfect subject line for your Email.
Advertising legend David Ogilvy knew the power of headlines, and how the headline literally determined whether the advertisement would get read. He rewrote this famous headline for an automobile advertisement 104 times:
“At 60 miles an hour, the only thing you hear in the new Rolls Royce is the ticking of the dashboard clock …”
2. It’s all about power
Use power words. Sensory and emotional words attract attention, and make your subject lines stand out in crowded inboxes. Check out this free course on how to write a perfect headline with a list of power words in 2 minutes.
3. If it’s urgent, it becomes important
Provide your users with a sense of URGENCY. Anything limited in time catches attention and gets your subscribers to open your email. Your email subject and content should highlight urgency (10 hours left or Only 1 day to go)
4. Keep it short
Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with 40% of emails being opened on mobile first, Using subject lines with fewer than 50 characters will make sure the people scanning your emails read the entire subject line.
5. Is the sender’s name familiar?
If the from name doesn’t sound like it’s from someone you want to hear from, it doesn’t matter what the subject line is".
Thanks to the amount of spam email people get these days, most people hesitate to open email from unfamiliar senders. No one likes talking to a robot. Think about when you call a company and can’t get a hold of an actual person. It’s frustrating, right? This goes for email, as well.
Make sure the sender’s name is familiar with your audience.
6. Use Numbers
The number can catch the wandering eye. Just as numerical lists are effective in blog titles, numbers are effective in email subject lines. Using the subject line “7 Reasons to Read this Email” will pique subscribers’ curiosity. Using numbers in your email subject line sets your subject line apart in a sea of words—so if you have something to number, try it out.
7. Ask a question
Asking a reader a question is a good way to get a response. Pose a question in your subject line to encourage your reader to open it. It doesn’t have to be a tough question–for example, “Why is Your House Not Selling?” or “What Weight Loss Mistakes are you Making?”
8. Surprises Don’t work. Tell your readers what’s inside.
Speaking of making promises, if your visitor has downloaded an offer and you’re delivering it via email, it’s a great idea to use a subject line that says something like, “your new ebook inside!” or “your guide awaits!” This works better than a simple “thank you” in the subject line because it makes it clear that something is waiting inside the email.
9. Test, Test, & Test
Test multiple subject lines, names and formats. Being a Ninja means practicing hard till your emails open! Test the following
How does the day of the week impact open rates?
Does time of day influence email open rates?
Does including a corporate name boost engagement?
Does a subject line with an incentive work?