LinkedIn with over 467 million active users is one of the older and more popular professional networking sites globally. Its rich database of professionals across the board right from senior management to entry level professionals across sectors makes it an extremely attractive platform for marketers. While LinkedIn is an amazing platform for recruitment professionals, its features can allow marketers especially B2B marketers to generate new leads for their business.
In this post I would specifically talk about the LinkedIn autofill tool that can be used for Lead generation. Lead generation is a common mode of generating new business for marketers. One of the challenges in lead generation is inaccurate data, quality of leads and the drop-off rate on landing pages.
If you want to collect more information about your prospects, you’ll typically want to have more fields but that means fewer users completing your lead form leading to higher cost per lead.
A lot of research has gone into the number of fields in a landing page form. Typically if you have more fields in the landing page, it will lead to higher quality leads but fewer leads. If your landing page form is small, it will have higher leads & conversions but lower quality.
How does LinkedIn Autofill solve this problem?
To eliminate this problem, LinkedIn autofill helps users add all the information with the help of a single click. You can still get higher quality leads because you can collect a lot of data about your prospect without losing out on conversion.
What is LinkedIn Autofill?
LinkedIn autofill gives you a single button, which helps your website visitors pre-populate your lead form with public information from their LinkedIn profiles. This button can be placed on your desktop and mobile lead forms.
What is the benefit of LinkedIn Autofill
LinkedIn Autofill increases the volume and quality of conversions that come from your lead generation forms. It's quick and easy to successfully add LinkedIn AutoFill to your landing pages. Since your website visitors don’t have to type their entire information, you still end up getting higher quality leads, without having to compromise on the volume of leads.
How does LinkedIn Autofill look like?
Here is a snapshot of LinkedIn Autofill. This has been implemented on the LinkedIn website.
Is LinkedIn Autofill available for all?
Do note that LinkedIn AutoFill is currently available for limited users and you’ll have to reach out to a LinkedIn representative to get more information on availing this feature.
How to implement LinkedIn Autofill?
LinkedIn Autofill can be implemented in 3 simple steps