We’ve all seen or met people who are running their own blogs or websites and are generating a lot of income by displaying ads. The reality of their success is that they are able to get a lot of traffic organically from Google, Bing, and other platforms. They don’t spend a lot of money on advertising. In short they’ve mastered Search Engine Optimization. We'll give you an example.
Following is the screenshot of a person running 4 blogs at almost no cost earning approximately $13,000 in a month. Yes, you’ve got it right. It’s almost Rs 8,93,165 lakhs in a month (or roughly 1.07 Crore per anum)
If you don’t believe it, check out a screen shot of their Google Adsense account.
This is just one screenshot. There are hundreds of such people across the world who are earning money just by master search engine optimization. Google still is one of the biggest free traffic generators in the world.
Search Engine Optimization (S.E.O.) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
It is the roadmap that connects potential visitors with websites. It helps us find what we're looking for and draws interested customers to our online stores, blogs and websites.
Every month, Google gets over 100 billion searches. Approximately 160 Billion searches. are completed over Google in a month This means that depending on the content you create and the search engine optimization you've done, you literally have a billions plus opportunities to appear in these results, drive traffic, awareness, and sales.
Today, we use Google to find answers for everything. The act has become so popular that “Google” can even be used as a verb. Whether you’re looking to purchase a product or you’re looking for the answer to a question, your first instinct is probably to check Google.
If you master getting your website ranked in the top search results for a highly searched keyword on Google, you can potentially make a lot of money though all the traffic on the keyword.
SEO doesn’t actually cost anything, unlike pricey traditional modes of advertising and other paid online ads. Carefully planning content and distributing information might take some time to create, but the returns are good.
But, S.E.O. is more than keywords. There's a lot to it including keyword research, website optimization, website audits, off-the-page SEO (backlinks) etc. You can learn in more detail about Search Engine Optimization with our Digital Marketing Certification Course and become an expert. You can learn SEO in addition to other channels such as Facebook, Google, and content marketing through the comprehensive course.
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