Digital Marketing Trends 2019

In this post we bring to you a compilation of key Digital Marketing trends that will be dominant in 2019 for most businesses in India.  Digital Marketing is an evolving medium and it is important to keep a track of trends and be updated. Basis key reports published by KPMG, and BCG , secondary research, and our own analysis we bring to you 5 important Digital Marketing trends for 2019.

1. Facebook will dominate advertising on Digital

Facebook is one of the single largest digital platforms in India, which now has close to 280 Million Indian users . This makes it a very attractive platform for all kinds of advertisers ranging from small and medium businesses, to large multi-nationals . Facebook's ability to help businesses reach out to diverse audiences and its ever increase audience size, which includes Facebook , and Instagram makes Facebook a very powerful advertising channel for any business.
It is also possible that WhatsApp as an advertising option will be opened up on Facebook's advertising panel, which will further reduce the advertising costs and increase the overall reach of Facebook.

2. YouTube Advertising will continue to grow

YouTube after the roll-out of Jio in India, and increase in affordable smartphones has become one of the go-to places for entertainment. India has one of the lowest data rates in the entire world, which makes YouTube an attractive app for entertainment.  YouTube today alone will be comparable to the largest Television channels in India, making it a great option for advertisers. More businesses rather than running ads  on TV will eventually shift much of their TV advertising budget on YouTube. With the sudden rise in 4G usage in India, advertising on YouTube will continue to grow in India.

According to estimates, between 2018 and 2021, online video advertising will grow at an average of 18% a year, twice as fast as other forms of internet display advertising and well ahead of any other channel.

3. Rise of Micro-Influencers on Social Media

You would have heard of influencers on social media, which are essentially a group of internet-famous people who have millions of followers on social media and make a lot of money talking about brands through sponsored placements. Apart from this group of people, there are many other with thousands of followers of social media. They are not as big as the influencers but put together, they command a much more authentic following on social media.

There have been doubts on the fake following of big influencers on social media. Their high prices, and fake followers are forcing more brands to reach out to micro-influencers on social media. These micro-influencers put together in 2019 will generate more value for brands and will continue to drive higher conversations on social media and ultimately better recall for the brand.

4. Marketing through SMS will continue

Marketing through SMSs has been popular among marketeers despite being not very popular among consumers. According to recent studies,  74% of marketeers use marketing technologies to reach consumers via SMS while only 2% of consumers prefer to receive marketing updates through this channel. 
Marketeers still believe that SMSs work and it has been working with them giving personalization and good returns on investment. Marketing through SMSs will keep continuing.

5. Growth in Digital Marketing Jobs

A high amount of growth is expected in Digital Marketing roles especially in advertising, and analytics. Overall, there are over 2lakh Digital Marketing jobs in India and this number is only expected to rise. Withing these jobs, Digital Marketing jobs  involving video advertising, Facebook advertising and paid search advertising will be the most sought after jobs.