If you’ve been in the world of digital marketing or have been remotely associated with it, you would’ve heard about the “Facebook Pixel” quite often. You would've also heard that it can do wonders to your business. If you are still unaware of what it actually means, how it works, and how it should be used, this post is precisely meant for you.
What is a Facebook Pixel?
The Facebook pixel is simply a piece of code that you can add on your website. This code sends data from your website back to Facebook. After you’ve installed the code, Facebook know what’s happening with your website. This allows you to to measure, optimize and build audiences for your ad campaigns.
Let’s take a simple example. Let’s say you are selling tickets for a concert. After installing your pixel, you advertise to all the fans in your city on Facebook. Using a Facebook pixel you can optimize your campaign specifically to those who are more likely to convert. But how? Here comes the concept of events.
You can use the new pixel with standard events to access all of the following features.
Let’s take the case of optimizing for website conversions. When you add standard events, your conversions are tracked across mobile phones, tablets and desktop computers. When you optimise your bids for website conversions, your adverts will only show to the people who are most likely to convert.
Implementing this then helps you increase ROI from your Facebook marketing efforts ensures your money is well spent.
To learn more about how it works, you can enroll for a free course on our learning management system. Click on the link below.