How do I make a career switch into digital marketing?

​We got this query from one of our students who has enrolled for our Digital Marketing Foundation Course. We are quite excited and happy in helping him and others make a switch to a career in Digital Marketing.

To help you and others we’ve compiled what we believe are some important steps you should take as you plan on making the switch.

Assess your Digital Marketing Aptitude

Take this free Digital Marketing aptitude test before your start planning on making the switch. Digital Marketing Aptitude Test is based on an analysis of the most common terms and techniques used in digital marketing. On the basis of a testing and recommendation engine, it tests your aptitude in digital marketing. Check your understanding of digital marketing by attempting this short digital marketing aptitude test.

Follow Digital Marketing Blogs

The Digital Landscape is continuously changing and it is important for to be updated with latest trends. Try following the list of blogs (including the Marketing Blog by PickdUp) to stay updated

Moz Blog: https://moz.com/blog
Search engine land: http://searchengineland.com/
Social Media Today - https://www.socialmediatoday.com/
Social Media Examiner - https://www.socialmediaexaminer.com/

India Specific Content
Adage India Digital - http://www.adageindia.in/digital
Social Samosa - https://www.socialsamosa.com/
Medianama- https://www.medianama.com/

Take up a course

You don't need a degree to start a career in Digital Marketing. For beginners taking up a course can help in learning digital marketing in a structured way. It will be easier to quickly switch to a career in Digital Marketing. The Digital Marketing Foundation Program offered by us can help you learn important concepts of Digital Marketing in a short period of time. You can call us +91-9971583583 or write to us at marketinglabs@outlook.com for any queries. The case based modules can help you get a good grasp of concepts.

Internship

In case you feel that you have the knowledge to get started with Digital Marketing as a career and are keen on going forward, it is best to start with an internship. An internship can help you get a good hands-on experience in the Digital Marketing domain.

Start Experimenting with Tools

If you are a beginner, you should start exploring various Digital Marketing tools, ad platforms that are available. Most of these tools have free trial versions or give you free credits. It is a simple way to keep exploring how various tools work. It will also give you the confidence to plan and execute larger projects.

If you have any other query, write to us in the comments below and we'll be happy to answer :-)