Learning Digital Marketing can be slightly tricky. For a beginner, it can be very confusing. The sheer vastness of Digital Marketing can also be intimidating for beginners. But don't get scared!
If you follow this simple process, you can become a Digital Marketing Expert quickly (It is hard work though).
Step 1: Understand the scope
Digital Marketing is a very vast subject. To get started you need to understand the broad scope of Digital Marketing. It comprises of the following 7 broad subjects
Step 2: Choose your interest
Identify the broad area you want to develop your expertise withing Digital Marketing from the 8 broad categories mentioned above. It will be difficult for you to build your expertise in all 7 subjects right from the beginning. Choose an area that interests you to ensure that you have a smooth start.
Let's say, if you are fascinated by content marketing, try beginning your study by understanding content marketing. Remember for a subject as vast as Digital Marketing, you cannot be a master of all. It is however important to know each of the broad categories to have a better context.
Step 3: Keep reading case studies
In your area of interest, do keep reading case studies. Blogs and websites such as Adage, Social Media Examiner, Think With Google, keep publishing case studies and insights on digital marketing, and advertising. Depending on your area of interest choose a relevant website or a blog. If you are confused about what to read for the topic that interests you, share your topic in the comments below and we'll help you with a few references.
Step 4: Study. Take Up a Course!
For beginners, it is advisable to take up a Digital Marketing Course. We provide a 6 month online certification course, which has been tailored for beginners in Digital Marketing. It has all the essentials to get started . It will help you understand the terminology, key metrics that will easily help you catch-up with latest developments. Case studies and analysis in the course will also help you learn quickly.
Step 5: Practice, Practice and Practice!
Reading and taking up a course can only help you understand the basics. There is no better way to learn Digital Marketing than practicing it. To practice, you can take up an internship. A digital marketing course alone cannot make you a Digital Marketing expert! It can definitely give you the foundation. Apart from the course, you need to ensure that apart from learning our course, you take up an internship or try some of the digital marketing projects we recommend yourself.
If you don't find an internship or a live project, you can work on building your own digital presence
The above steps will give you a basic understanding of analytics, social media marketing, email marketing, and blogging. Do this regularly and notice how you get comfortable with things. All of the above can be done with absolutely ZERO cost (except advertising where you'll have to spend a minimum amount and might require a credit card)
Grow your career. Earn 40% more than your peers! Take up the Digital Marketing Certification Course and accelerate your career.