Aashna Shroff is one of India’s first Instagram Crorepati. She was raised by a single mother and grew up with her grandparents.
Today her Instagram account earns her from 8 lakh to 10 lakh rupees every month. In this post we’ll take you through her story and share tips on how you can also become a superstar on social media.
She started with an online store. It was a Facebook page. She used to import stuff from China and sell it on Facebook. Slowly she started posting her outfit pictures on Instagram and people said that we love the way you style. People asked her to start a blog.
She started a blog and did not know what the future was. Blogging had just begun in India and there were a few bloggers doing well. That’s how it all started for her. She had a store to back it up. Her store took a back-seat and blogging become mainstream.
Her first paid collaboration was with India Circus. It was Rs 5000 for a blog post and a few posts on Instagram.
Today she has approximately 0.5 Million Fans on Instagram and a blog with very high traffic.
Generally a brand gets in touch with her over an email and will talk about their campaign, product launch, or a sale. They generally give her an idea of what they want including the number of posts they want.
If she likes the brand she plans the shoot day, content, photographer etc. For managing the deal with the brand, she has her manager. Her manager is her aunt who negotiates the costs with the brand as she feels it’s her weakness.
In her initial years, she was putting in a lot of effort into her blog but was not getting as much as what she wanted.Her mother has even asked her to shut the blog and continue focusing on the store. The store at that point in time that was making more money.
She says it was her stubbornness that helped her stick to her blog and also focus on the store. She says that the energies that you give to the world are what you get. She believes in being positive and focusing on the good.
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