A lot of people will encourage you to get a Google certification to build a career in Digital Marketing. As a digital marketing professional, I've rarely seen a certification by Google as a criteria for hiring managers. While it is important to understand Google search engine, analytics, Adwords, Tag Manager and other Google tools, building a career in Digital Marketing needs much more.
We've listed down a few things that are important and essential for building a career in Digital Marketing.
To have a successful career in digital marketing, you need to understand digital marketing - which means having a strong working knowledge on various platforms (not just Google), have a good understanding of marketing (fundamentals of marketing haven’t changed), and have a strong hold of analytics.
Google certification can help you grasp some of these concepts. Facebook has Facebook blue print, which is the learning management system of Facebook.
If you get a chance, work as an intern or with an agency and get a hands on experience of digital marketing.
Hiring criteria -> aptitude + analytics.
Digital is a very dynamic medium. It’s your grasp of marketing fundamentals and ability to stay updated that helps. Having worked on digital marketing projects works better rather than a certification. Most digital marketers have learned through experimentation. There is nothing better than a hands on experience.
If you are just beginning, you can try out the Digital Marketing course by PickdUp and get a good understanding of Digital Marketing as a whole including Facebook, Google, YouTube, Twitter and also understand essentials of some very important concepts such as content marketing, influencer marketing, pay-per-click advertising.