John Lewis' advertisement featuring trampolining animals and a little girl's christmas present is this year's most-shared ad on social media.
John Lewis's Christmas campaign is set to a cover of 'One Day I'll Fly Away'. The ad features a little girl who loves to jump and her pet dog who likes her new Christmas present even more than she does. It follows the story of a young girl, four animals and a dog, who on Christmas Day, are waiting for their new present. The present is a trampoline, which is revealed to the girl, by her father, on Christmas morning.
The ad has received more than 2 million shares and according to sources. The John Lewis "Buster the Boxer" ad is already the 5th most-shared Christmas ad of all time and the most-shared John Lewis ad ever. John Lewis is also working with Snapchat for the first time to heighten campaign activity. Check out the ad below.
John Lewis #BusterTheBoxer Ad
John Lewis Christmas advertisements
John Lewis has become known for producing memorable Christmas advertsiments since 2007. Most of them have gained heavy exposure and traction on social media. Some of the more prominent campaigns featured The Bear and the Hare, Monty's Christmas and Man on the Moon.
Their advertsiments typically rely on emotional content and have become something of an annual tradition in the UK. The music used in John Lewis campaigns have reached high positions in the UK Singles Chart.
John Lewis's ad so far has received little criticism. However the brand has been criticized by Stop Funding Hate’s founder Richard Wilson. He has criticized John Lewis funding papers like the Daily Mail whose values he considers are ‘the opposite’ of those John Lewis stands for in its Christmas ad.
About John Lewis
John Lewis is a chain of upmarket department stores operating throughout the United Kingdom. The chain is owned by the John Lewis Partnership, which was created alongside the first store in the mid-1800s. The first John Lewis store was opened in 1864 in Oxford Street, London. The chain's slogan is "Never Knowingly Undersold" which has been in use since 1925
Grow your career. Earn 40% more than your peers! Take up the Digital Marketing Certification Course and accelerate your career.