There is a lot of hype about YouTubers making a lot of money through their YouTube videos. A lot of people contact us to know more about becoming big on YouTube. There is a lot of myth that YouTubers are very rich and are earning a few crores every year. Some of it is true and a lot of it is a myth. If you are curious about how to make money from YouTube and want to know more about how much money can be made and how to go about it, this post is for you!
In this post, we’ll bust 9 myths about making money from YouTube. We’ll also share a few valuable tips on what the experts say about being a popular YouTuber.
Myth 1: Making money from YouTube is simple
Reality: Yes. YouTube allows you to run ads on your videos. You can do this sitting at home. You only have to worry about creating videos and get views on these videos. YouTube will bother about showing ads on your videos. There are multiple ad formats that show up on your YouTube videos.
Myth 2: More views means more money!
Reality: This is false. More views don’t necessarily mean more money. If your video is getting views from the United States, or UK, France, or more developed countries, you will get more money from your views. This can be almost 6-8 times the money you make from video views coming from developing countries like India. If you have a YouTube channel that focuses on viewers from India, you might be getting 6 - 8 times less money per view on your YouTube video.
Myth 3: More subscribers means more money!
Reality: This is partially true. You get paid for your views and not subscribers. More subscribers will only ensure that you are able to consistently get views on the videos that you post on your channel. YouTube pays you for the views you get and not the subscribers you have.
Myth 4: More ads on videos leads to more money
Reality: YouTube generally does not show an ad on every video view. For example for every 100 views you get on your videos, YouTube will show ads on approximately 25-30 views. It will not show an ad for every view. This means that you approximately get ads for 25% - 30% of video views. If you get 1 Million views on your videos, ads would be shown only on approx. 250,000 - 300,000 views.
Myth 5: Getting 1 million views every month on your videos can make you rich
Reality: Being rich is a state of mind. A question that everybody asks is how many views you need to get make Rs 1 lakh a month? As a policy, YouTubers cannot disclose how much money they make. YouTube does not allow them to disclose these details. We’ve through our sources have got some reliable estimates of the money you can make from YouTube.
A popular YouTuber from India who gets approximately 12 Million views in a month got paid approximately 4 Lakh rupees for the views. This approximately means 3 paisa per view. Given that only 25% of views would have ads, this means that you can make approximately 13 paisa for every view with an ad. This can, however, change basis the kind of video you are making. A video about recipes might get different costs versus a video about gadgets.
Myth 6: 1 Million views every month would mean similar income
Reality: This is false. 1 million views in January can give you a very different revenue from 1 million views in October. Why?
In months when a lot of advertisers (such as Flipkart, Amazon in India) are spending on YouTube, video views tend to generate more money as compared to months when they are spending much less on YouTube. So, 1 Million views in India in October (during Diwali sale) might give higher revenue as compared to 1 Million views in February.
Myth 7: You can become a YouTuber to make money
Reality: This is partially true. If you want to become a YouTuber to earn more money, chances are that you may NOT be successful. A lot of people have tried it but initially, they don’t get many views of their videos. There is one YouTuber like many others who put up a lot of videos. He did not find any success. Then he put up a video, which was about how to change your WhatsApp home screen image, which got him over 4 Million views and gave him almost 200,000+ subscribers. Success on YouTube is dependent on a lot of factors. If you are not passionate about the content you are making, chances are that you will not be able to create high-quality videos. Also, you need to attract a larger audience to ensure that there are sufficient views.
Myth 8: YouTube takes a huge cut of the ad revenue before giving the money to YouTubers
Reality: YouTube takes approximately a 45% cut of the ad revenue it makes from the ads shown on your videos.
Myth 9: YouTubers make more money from brand endorsements than from ads
Reality: This is largely true. If you have a channel on fashion and have more than 200,000 subscribers, you can feth approximately Rs 10,000 - Rs 30,000 by endorsing brands on your YouTube channel. 200,000 subscribers in the Fashion space will get you on an adverage 40,000 - 80,000 views on your videos. These views will not help you get a lot of revenue from ads. But by endorsing a large number of brands, you can easily make in excess of 1 Lakh per month. Do remember that these endorsements are very seasonal. A lot of brands don’t do these projects throughout the year.
Grow your career. Earn 40% more than your peers! Take up the Digital Marketing Certification Course and accelerate your career.