Should I Learn Digital Marketing?

​You might have heard that Digital Marketing is one of the hottest skills today. There are plenty of jobs available. Every news publication talks about how the market is great for Digital marketing professionals. But how does it work? And should you be learning Digital Marketing?

If you are management student and have done a BBA or an MBA program, it is highly likely that you’ll find a career in Marketing, Finance, HR, Operations, Sales, Analytics, or general management. 

In each of these professions, Digital Marketing is highly relevant for marketing, Sales and Analytics professionals. 

Why?

Most businesses today are marketing through the internet. Majority of the sales are being driven through ads on Facebook, Instagram, Google, Email, and other online channels. While big businesses still advertise on TV, Newspaper, and the radio, they now are investing a lot of money advertising on the internet. This is creating a demand for Digital Marketing professionals. This demand has increased in the last couple of years and will keep on increasing for the next 5-10 years. Doing a Digital Marketing course now from either PickdUp or any other academy can help you get these jobs. These are highly coveted jobs and also tend to pay you more as compared to other jobs. 

If you don’t believe us, add Digital Marketing as a skill set in your resume and update it on popular job portals like Naukri, Times Jobs, and Indeed. Check and see for yourself the number of recruiter calls you get within a week.

If you are an entrepreneur or a small business owner there is nothing better than growing your business through Digital Marketing. In India on Facebook alone there are more than 250 million users, which is roughly 20% of India’s entire population. Sitting in front of your PC, you can advertise to your target audience without investing a big amount of money. A lot of small businesses today are increasingly using Digital Marketing to boost their sales. This not only includes advertising on Facebook, but also building their website, doing SEO, local SEO, and listing their products on major online marketplaces such as Amazon, and Flipkart. They also register on online directories such as Just Dial and Sulekha and advertising on these websites also generates additional business. 

For Sales professionals, especially the ones who want to either sell Digital Marketing products, or want to shift in to a higher paying profession, learning Digital Marketing is a good option. This is tru not just for Sales, but also for customer service and support professionals.

Customer service and support professional’s demand in the Digital Marketing domain has increased a lot. A lot of brands now invest a lot of money and hire people in the Online Reputation Management division. This division essentially caters to monitoring conversations about a brand on social media and responding to them. It is highly critical for most companies as more people are now complaining online through mediums such as Facebook, and Twitter. Also, complaints on social media at times tend to go viral creating havoc for a brand’s reputation. These complaints that go viral have serious business consequences. This is creating a lot of demand for Digital Marketing professionals in the domain of customer support and service. 
If you are in the customer support domain, you can easily upgrade your career by taking up a job in the online reputation or social CRM department of any agency or organization.

Digital Marketing can also help you establish yourself as a business owner. Today a lot of people with popular blogs or a huge Instagram, YouTube, Twitter or Facebook following get paid by brands to talk about them. These payments are anywhere between Rs 5000 to Rs 1,50,000 per post.
Bloggers tend to get paid a lot only through ads they run on their blogs. There are bloggers who are earning more than 1 crore every year just through the blogs they’ve started. Setting up a blog is easy. You don’t have to spend a lot of money. If you keep posting content and do Search Engine Optimization properly you can generate a lot of free traffic from Google alone. Once you start getting traffic, you need to create a free account on Google Adsense and start running ads on your blog. It takes less than 10 minutes.

To cater to all these things, we designed our courses, where you can master Search Engine Optimization, Social Media, and many other relevant streams in Digital Marketing. Many of our students have benefited immensely by completing our Digital Marketing course. You can read the feedback about our students on our blog. The best part is that the course is completely online and can be completed at your own pace. Some of our students have managed to complete the course in a record time of 21 days and received their certification after completing the review quizzes.

​If you think your career or your business is going nowhere, it’s time to invest in yourself. This is the best time to learn Digital Marketing. Keep learning, Keep growing.