Snapchat has been helping brands and agencies create content that fits its short-form video messaging platform, but it hasn’t stopped users from skipping ads, which is allowed by the platform. Snapchat's advertising platform is relatively new and has been launched in the summer of 2016. According to recent news, Snapchat ads are averaging less than 3 seconds a view.
Following are some of the benefits of Snapchat ads based on feedback from global marketeers and some recent studies conducted on social media advertising.
Benefits of Snapchat Ads
Limitations of Snapchat Ads
The big problem with Snapchat ads is that they are averaging less than 3 seconds per view. It is leading to some question its ability to win over consumers.