The India government demonetized ₹500 and ₹1000 banknotes on 8th November 2016, ceasing the usage of all ₹500 and ₹1000 banknotes of the Mahatma Gandhi Series as a form of legal tender in India from 9 November 2016. On 24th Nov, 2016 after an announcement that there will be no over the counter exchange of old Rs. 500 and Rs. 1000 notes after midnight of 24.11.2016, we did a quick analysis of conversations around #Demonetization to understand the sentiment of users around this move. Overall social media users gave #demonetization a thumbs up with 18% positive sentiment.
In total 742 Posts were analyzed with 630 unique users talking about #demonetization.
14.087 million was the total reach of these conversations with 16.039 million impressions.
What did people talk about?
Black Money and fight against corruption were central themes of the conversations around demonetization.
There was a higher active participation by women in conversations. Overall, 36.4% of all conversations were driven by women.
Sentiment of conversations
18% of conversations analyzed were positive including 75.6% being neutral. It indicates an overall positive sentiment towards the move.
29.3% was original content, which was essentially a reaction to the announcement.
Posts by device
44% of users shared content through an Android device followed by people sharing stories from the desktop/web browsers.