By now you've probably come across the hype of Digital Marketing. Most organizations and brands are putting more of a focus on digital marketing than ever before. The budgets are bigger and so are the salaries. In India alone it is estimated that the Digital Marketing jobs by 2020 will be at an all time high of 20 Lakh. Increased salary is another big benefit of being a Digital Marketing professional (for freshers and experienced professionals as well).
To give you a comprehensive understanding, we've compiled the list of how you can benefit immensely from Digital Marketing. You don't have to do a job alone to benefit from Digital Marketing. There are people who are earning as high as 1 Crore per anum by mastering a few Digital Marketing skills.
1. Students, and Job Seekers
Students or Freshers have the most to gain by learning Digital Marketing. India alone has over 2 Lac Digital Marketing jobs only expected to grow in future. Both large and small businesses require Digital Marketing and are aggressively hiring people with Digital Marketing Skills. 93% of Small and Medium Businesses in India have said digital and social media skills are important when making hiring decisions.
If you are graduate, having a Digital Marketing knowledge can help you with a job in a brand, an agency, a media company, or any SME or a start-up. The pay is good for Digital Marketing professionals and the best part is that finding a job is simple.
If you don't believe us, check out Naukri.com, TimesJobs.com, Monster.com, Indeed.co.in or any other job portal. As of publishing this post, over 16,000 jobs were listed on naukri.com alone. Another 63,800+ jobs were listed on TimesJobs.com.
The sooner you learn Digital Marketing, the better it is since you'll get necessary experience quickly.
2. Marketing Professionals
For Marketing professionals, learning Digital Marketing is extremely important. You get access to more than a $150 billion global digital marketing industry, which is expected to grow by 35%.61% of global Internet users research products online. 44% of online shoppers begin by using a search engine. Over one-third of CMOs believe that digital will account for 75% of marketing spend in the next five years. 71% of internet users are more likely to purchase from a brand that they are following on a social networking site. 60% of a marketers' time today is devoted to digital marketing activities, fueling demand for digital marketing skills.
3. Sales Professionals
For Sales professionals, learning Digital Marketing can help you drive higher demand, build a personal brand and get access to top level positions in an organization. One of the key benefits of learning Digital Marketing is getting access to an extremely powerful channel i.e. internet to boost your sales. This is applicable both for a B2B and a B2C business. For experienced professionals, it might seem that learning Digital Marketing is tough but it is not true. A lot of experienced professionals are learning Digital Marketing and are taking their respective organizations forward. Learning Digital Marketing is extremely important for senior professionals since it ensures that you are relevant in the dynamic internet age.
4. Business Owners & Entrepreneurs
For a Business owner or an entrepreneur, Digital Marketing is the key to success. If you don't learn Digital Marketing and don't use it, you'll be loosing business. Facebook, World Bank and OECD survey in 2016 revealed that 55% of businesses felt positive on their current outlook, compared to 73% who described their future outlook as positive. SMBs surveyed reported that they used online tools for showing products or services (84%), selling providing information, for example, opening hours, contact info, etc (83%), advertising to potential customers (81%), communicate with customers or suppliers (78%) or manage internal business process (59%).
You can use Digital Marketing to build your business, acquire new customers, maintain relationships with existing customers, use customer referrals, or simply make your organization more productive.
5. Make Your Own Career
Unlike other professions where you need to complete your degree or diplomas to start up with you career, digital marketing does not need such prerequisites. You don't need a degree from a reputed college to get a higher salary. The digital world offers large opportunities to begin your career in digital marketing without even stepping into workstations.
You can start blogging and concentrate on building a bigger fan base. You can test your knowledge and skills by taking the online test such as our Digital Marketing Aptitude Test. Once you have successfully completed the test you can add your certificates to your social media accounts such as LinkedIn so that recruiters can view your profile and may even short list you.
Grow your career. Earn 40% more than your peers! Take up the Digital Marketing Certification Course and accelerate your career.