Have you ever faced a problem in sharing data with your boss, client, or your company? If collecting and presenting data in powerpoint presentations is a pain point for you, Google data studio is just the right solution for you. The best part is that it’s absolutely free.
Presenting data basis different data sources such as Google Analytics, Adwords, sales data, or data in any form like population, or research data can get very painful. Visualizing this data and understanding trends over time can get extremely time consuming. Connecting your data set to Google data studio can help you design your custom dashboard to visualize your data and share it with your company or clients.
Google launched the Google's Data Studio 360 product in 2016 that helps you create highly customizable charts and reports.
One of the best things about Google’s Data Studio is that you can practically create report out of any data set that you have. It is not just restricted to Google Adwords, and Google Analytics.
If you have any data set that can be imported in a Google spreadsheet or has been created or stored in a Google spreadsheet can be used to create a report through the Google Data Studio.
The best part is that you don’t have to separately create pivot tables and analyze data basis a different time range or understand different variables.
For agencies, the reports are easy to read, easy to share and even customizable to each of your clients. You can select how you want to present the data — bar graphs, charts, line graphs and so on. You can even change fonts and colors and brand the reports with your logo.
Is Google Data Studio meant for you?
If you’re the type of person who has to work a lot on spreadsheets your work in presenting your reports and explaining your work can get a lot easier with the Google Data Studio.
How can Google Studio help Digital Marketers?
Analytics is the backbone of Digital Marketing. Given multitude of tools, ad networks, and dashboards used by digital marketers and separate metrics shared by these networks having a consolidated dashboard has been a challenge. A consolidated view helps in swift decision making and enables digital marketers to get a better picture of their performance.
Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and decipher.
In many cases, marketers don’t even report back their clients’ analytics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data. Google studio makes it possible to report complex data in the form of a customizable report.
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