The most common myth is that graduates from the top universities get paid the highest and earn the most amount of money. This has motivated you and a lot of young people to in fact spend the best years of their life preparing for a competitive entrance exam to get into a university.
The truth is that entrepreneurs and business owners earn the highest (especially those who plan their business well). In the last post we saw how 1 crore per annum is being earned by simply doing digital marketing well. Here's how.
Today, you don’t need a lot of money to get started with your business. There is the internet. Close to 8 out of the 10 of most valuable startup companies have been built on the internet.
We are not saying that you need to build a billion dollar business to become rich. But you can earn a lot of money without really getting a degree from a top institution. Instead of working for someone else, you can make a lot of money by simply mastering a few skills.
How Digital Marketing helps you make more money?
To put it simply mastering digital marketing can help you get a lot of traffic at a low cost on your website, blog, or your shopping portal. It can also help you get a lot of followers on social media sites like Instagram, Twitter, Facebook, or YouTube.
If you can monetize your followers on social media, or traffic on your website or blog effectively you can make a lot of money without practically moving out of your house.
A lot of traffic means a lot of money from ads
If your website is getting a lot of free traffic or a lot of low cost traffic, you can earn money by simply running ads on your website. You don’t have to chase companies to advertise on your website. You simply need a Google Adsense account. Register on Google Adsense. Paste a code on your blog and you’ll see ads on your website. It takes less than 5 minutes to set up the entire thing. Once your revenue is more than $100, you will start getting money in your account.
But to start earning money, you need a lot of traffic. Mastering search engine optimization, Email marketing, Facebook advertising can help you setup a website and generate more traffic.
Followers on Social Media will help you make money from brands.
The top celebrities on Instagram earn as much as $1 million per Instagram post. Yes, that’s true!. We are not saying that you’ll earn a million dollars from one post but you can easily earn from Rs 15,000 to Rs 1,00,000 per post on Instagram if your follower count and engagement is high.
Following is the income of top Instagram earners (as of July, 2018)
1. Kylie Jenner: 111 million followers, $1m (£760,000) per post
2. Selena Gomez: 139 million followers, $800,000 per post
3. Cristiano Ronaldo: 137 million followers, $750,000 per post
4. Kim Kardashian West: 114 million followers, $720,000 per post
5. Beyonce Knowles: 116 million followers, $700,000 per post
6. Dwayne Johnson: 111 million followers, $650,000 per post
7. Justin Bieber: 101 million followers, $630,000 per post
8. Neymar da Silva Santos Junior: 100 million followers, $600,000 per post
9. Lionel Messi: 97 million followers, $500,000 per post
10. Kendall Jenner: 93 million followers, $500,000 per post
The same is true for Facebook. Facebook pages, which have more than a million followers command up to 2 Lakhs per post on Facebook.
Top YouTubers are Millionaires!
Having a large number of subscribers on YouTube and high video views on YouTube can help you make money from ads that get shown by Google when people watch your videos on YouTube. Lilly Singh a top YouTuber made $10.5 million (More than 72 crores).
If you have your own products or services, you can drive a lot of people on to your online store.
Massive Online Sales
An online store can be setup in minutes now. You can use services such as Wix.com to set up your own website or online store without even knowing a single line of coding. It’s as simple as creating your Facebook account. Understanding digital marketing can easily help you get a lot of traffic and drive higher sales. You can overnight increase your sales by 10 times. You just need to be an expert in Digital Marketing.
Higher Salaries! But does it matter when you can earn more?
We don’t want to even discuss jobs here. But, just for your information a digital marketing professional tends to earn 40% more than his/her peers. But do you know why?
Simply because most organizations and businesses value the skills of digital marketing more today. They value it more because Digital Marketing professionals help them generate more business. If you are a small business or a large business, the knowledge of digital marketing can help you grow your business in a short period of time.
Stop wasting time. Start learning Digital Marketing!
Grow your career. Earn 40% more than your peers! Take up the Digital Marketing Certification Course and accelerate your career.