Digital Marketing Course >> Job & Business Opportunity in India
Digital Marketing: Job & Business Opportunity in India
1. Jobs
Digital marketing is the hottest skill today. Many business owners are willing to build a digital marketing team for their services promotions. There are over 2 Lac jobs in India (as of 2017) in the Digital Marketing domain. Digital marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 20 lac jobs by the year 2020. Hence the future of a career in this industry definitely looks promising. Be it big players or small start-ups, all companies are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs. But there is a huge digital skill gap.
2. Higher Salaries
Developing your skills in this area will give you a unique competitive advantage. There will be no dearth of jobs for such in demand professionals. As per the basics of economics when the demand exceeds supply, the price increases. As the digital marketing skill set is not easily available in the market, people having experience in this field will definitely have an upper hand during salary negotiations. Companies are willing to pay a premium for experienced and certified professionals who know their job inside out. Rise in the pay package is fast and rapid in this industry. A fresh graduate can begin from 3-4 lac per anum. One can move up the ladder quickly and earn around 7-10 lacs with an experience of 5 years. An experience professional can earn between 30Lac - 70Lac per anum.
3. Digital India
The Digital India Campaign started by PM Narendra Modi aims at encouraging each Indian to use digital platforms. India’s internet revolution is a perfect launch pad for businesses (online & traditional businesses). According to IMRB International study, Indian businesses currently spend 12 percent on digital marketing. In 2021, Indian internet traffic will be 291 times the entire Indian internet in 2005. India’s digital advertisement market is expected to grow at a compound annual growth rate of 33.5 per cent to cross the Rs 25,500 crore mark by 2020.
4. Smartphones & business opportunity
Low cost of mobile phones is making it easy for people to go online. In fact, India has one of the largest population of internet users. By 2020 there will be more than 500 million Internet users across the country. 3G penetration has revolutionized the market scenario and created ample business opportunities for companies to reach out to customers online. India has pipped the United States to become the world's second-largest smartphone market, after China, with over 40 million units shipped with 23% yearly growth in the third quarter of 2017. More than 70% of marketers believe that traditional marketing models will not be sufficient to grow their business. They are developing marketing strategies by considering the digital media users in mind. As of the year 2016, 35% of companies already have a digital marketing strategy in place. They believe that this move will help them increase their revenues by 30%.
5. Demand for Digital Marketing Professionals
There is a very high demand for skilled Digital Marketing professionals. However the number of good Digital Marketing executives are limited. It makes for a very good and lucrative career option. In case you are thinking about how to start your career in the Digital Marketing domain, here is a list of handy tips that can get you going. While digital marketing looks promising, businesses can get overwhelmed with responsibilities like SEO, content ideation, social media strategy, email marketing, website design, and more. Digital Marketing is a very vast domain and where to start can be quite confusing.
Concluding Thoughts
It is best at times to take up a course and learn Digital Marketing in a structured way. It is best to take up a course and learn Digital Marketing with you job or education. You don't need a degree to start a career in Digital Marketing. For beginners taking up a course can help in learning digital marketing in a structured way. It will be easier to quickly switch to a career in Digital Marketing. digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond. In today’s world of modern technology, there is no denying the fact that internet marketing or digital marketing is on high demand.
