Search Engine Optimization Tips by Matt Cutts
About Matt Cutts
Matt Cutts is an American software engineer. He has been the former head of the web spam team at Google, and is currently on leave in his role of working with the search quality team on search engine optimization issues.
Mattew Cutts is an authority on Search and how it works. He has been a leading developer at Google and he has been focusing on stopping webspam.
Following are 5 search engine optimization tips from Matt Cutts that are extremely important for an effective S.E.O strategy. The points below and advice given can lead to better search engine ranking for your website or blog.
1. Home page text
Your home page should clearly communicate what the website is about. A well designed website without text will not help in search engine ranking and subsequent search traffic.
2. Don't neglect content body
The headlines and title tags are extremely important for an effective SEO strategy. However it is equally important to add meaningful body text to your headlines to build the claims made by your headlines. Focus on details in the paragraphs and text of your web page. It will make it easier for search engines to see why they should rank your website higher.
3. Understand your audience
The easier you present an idea, the better you appear to understand what you’re saying. Write in a language that is easy to understand for your audience. The more you add in jargon and technical speak, the more you’ll scare people away unless your audience understands this jargon.
4. Better Content is the best way to compete
Better rankings on search are most often an outcome of high quality content. If you’re sharing good, helpful content, people will come on your website and share your content. It will also show Google you’re worth ranking high. To make your website more competitive, it is a good idea to focus on high-quality content.
5. Spotlight your search term on the homepage
Matt Cutt says, "Think about what people are going to type in to try and find you. You have to make sure the keywords are on the page". For example if you're a San Diego doctor, Des Moines architect or Portland ad agency, it is best to let people know so immediately, at the top of your page.
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