Digital Marketing Foundation Course ​Subscription

Course Features

  • Unlimited access to E-learning courses on PickdUp.
  • Weekly tasks, quizzes, assignments, videos, important terms.
  • Case studies and latest concepts, tools, digital marketing plans.
  • Updates to jobs, internships, Freelance projects.
  • 15 different courses, across 10 major online platforms. Includes E-commerce, Mobile App marketing
  • Personalized answers by experts to your questions
  • Access to Digital Marketing E-books, and Digital Marketing hacks
  • Backed by global experts from Google, faculty from IIT Delhi, IIM Lucknow​

Enrollment

Subscription includes the Award Winning Digital Marketing Course, and all features mentioned in the product description for 6 months (India) and 1 month (International) . ​Non-refundable. All debit cards accepted. Payment secured by Paypal (International) and PayU (India).

International Users

Fee: $ 8

Indian Users

Fee: ₹ 3,999

Subscription Features

Concepts

Latest digital marketing concepts

Case Studies

Case based learning with updated latest campaigns

Weekly tasks

Get daily concepts, new updates & weekly tasks.

Jobs

Updates on digital marketing jobs & internships.

Freelance projects

Updates on digital marketing Freelance projects.

Major Concepts Covered

Search Engine Optimization

Basics and advanced S.E.O concepts including page rank, key techniques, terms & tools

Search Engine Marketing

Understand how online search engines work and how to run ads on major search engines

Pay-Per-Click Advertising

Understand in detail the online advertising model in which an advertiser pays when the ad is clicked.

Social Media Marketing

Marketing on social media websites including Facebook, YouTube, Twitter, key concepts, tools, metrics, & impact.

Content
​Marketing

Creating content marketing plan to acquire, and engage a clearly defined and understood target audience.

Influencer Marketing

Key concepts and case studies on understand, planning & executing an influencer marketing campaign.

Google
​Adwords

Understand the Google Adwords platform, benefits, limitations and impact.

Google
​Analytics

Setting up, and managing a Google analytics account. Understanding the Google analytics report.

Social Media Analytics

Important metrics including sentiment and engagement across various social networking sites, & tools.

Social C.R.M. & online reputation

Use of Social Media for customer support, metrics, tools, techniques, and best practices.

Email
​Marketing

Basics of Email marketing. Setting up and implement an Email Marketing campaign.

Affiliate
​Marketing

Affiliate marketing basics, key concepts, benefits, limitations and usage.

Calculate Return on Investment

Calculate R.O.I. for digital marketing campaigns, important objectives, and metrics.

Paid, Earned, Owned Media

Important Digital Marketing terms, media strategy including paid, earned and owned.

Digital Marketing Plan

Planning a digital marketing campaign, including setting objectives & measuring impact.

Major Platforms Covered

Facebook

Facebook advertising, pages, engagement, & analytics.

Twitter

Twitter ads, trends, analytics, sentiment, & engagement.

Google

Google search, Search Engine optimization, Ads on Google, & Google+.

Instagram

Instagram ads, engagement, analytics, trends and videos.

LinkedIn

LinkedIn Ads, employer branding, engagement and page analytics.

YouTube

YouTube advertising, content, engagement, and analytics.

Snapchat

Snapchat advertising, marketing, trends, and content.

Pinterest

Pinterest boards, content, and analytics. 

E-Commerce

E-commerce concepts, trends, marketing, and analytics.

Mobile Apps

Marketing of mobile apps, App install campaigns, and important metrics.

What People have to say?

"It's one of the best courses I've come across and it is reasonably priced."
Alex (Blogger)

"​The content is better than the resources provided by Facebook and it's quite affordable  for a student"
Norah (Pursuing master's degree in business administration)

"The courses are extremely engaging. Loved the Instagram marketing courses. Worth every dollar spent. Must have for every aspiring digital marketeer"
Nancy (Sales executive)